STEP 01
Align on the offer
Confirm vertical, GEO, audience, payout model, caps, schedule, eligibility, lead definition and the advertiser’s success criteria.
03 / HOW WE WORK
A clear process makes better partnerships.
The aim is to remove ambiguity before launch: agree on the offer, confirm what traffic is allowed, understand what counts as a valid lead or conversion, and define how results will be reviewed.
STEP 02
Confirm compliance & traffic
Document allowed and prohibited sources, creative approvals, landing-page rules, consent language, disclosure requirements and any restricted targeting.
STEP 03
Set up tracking
Agree on links, sub-IDs, click identifiers, postbacks, reporting access and the source fields required to troubleshoot performance.
STEP 04
Launch thoughtfully
Start within approved limits, check that clicks and conversions are recorded correctly, and monitor delivery and lead-quality feedback.
STEP 05
Review & refine
Use available reporting, rejection reasons and partner feedback to identify practical adjustments. Do not optimize on incomplete or unverified data alone.
STEP 06
Communicate clearly
Keep partners informed about material changes, delivery issues, tracking discrepancies and any request that could affect compliance or quality.
Operating principle
No blind scaling. No invented numbers.
Campaign decisions should be based on the approved terms and the data actually available. Forecasts, volume, conversion rates and lead quality are never guaranteed simply by describing a workflow.